THE PLAYBOOK
PRIVACY POLICY
UPDATED AUGUST 26, 2024
Introduction
The Sports Mental Health & Wellness Playbook Corporation ("The Playbook," "we," or "us") respects your privacy and is committed to protecting it through our compliance with this policy.
If you are visually impaired, have another disability, or seek support in other languages, you may access this Privacy Policy by emailing us at thebench@playbookperformance.co.
As part of our company values, especially putting users first, we at The Playbook are committed to protecting and respecting your privacy in connection with your use of our content and products via our websites, including www.playbookperformance.co and www.playbookperformance.app (“Websites”), our applications, including The Playbook mobile app (“Apps”), or other delivery methods (our Websites, Apps, and other delivery methods are collectively referred to as our “Products”). The Playbook may deliver coaching services (the “Platform”) using the Products or via other delivery methods, as applicable. The Playbook provides the Platform through its affiliated mental health and medical providers, who are collectively referred to as our “Care Providers”. Throughout this Privacy Policy, we will collectively refer to all of our Products and Platform as our “Platform.”
Depending on how you interact with us, the following may also apply to you:
Our Platform are delivered by our Care Providers. Care Providers in the U.S. are classified as covered entities under the Health Insurance Portability and Accountability Act (“HIPAA”). The Playbook is subject to HIPAA as our Care Providers’ business associate. Our Care Providers may provide you an additional privacy notice during enrollment which we encourage you to review.
Some components or features of our Platform may include additional privacy notices, such as in connection with an optional feature that uses your personal information in a unique way. Similarly, you may have been given access to our Product or Platform in a manner that includes additional terms or privacy notices such as from your employer. The language of those terms and privacy notices supplements this Privacy Policy unless there is a conflict, in which case those additional terms and privacy notices will take precedence.
You may be able to use single sign-on (SSO) features to access our Platform, such as through your social media accounts or through your employer. That use may be subject to your SSO provider’s terms and privacy policies, and we encourage you to review them prior to using those features.
You may follow links contained in our Platform or provided to you by other users to third-party websites or products not operated by us. This Privacy Policy does not apply to third-party websites or products. We strongly suggest you review their privacy policies to understand how your personal information is used and stored by those third parties.
This policy applies to information we collect:
On the Platform.
In email, text, and other electronic messages between you and the Platform.
It does not apply to information collected by:
Us offline or through any other means, including on any other website operated by The Playbook or any third party (including our affiliates and subsidiaries); or
Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Platform.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Platform. By accessing or using the Platform, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Platform after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Table of Contents
This Privacy Policy is provided in a layered format. We provided summaries for each section, but we encourage you to read each section in detail.
Information We Collect About You and How We Collect It
We may collect your personal information through our Platform, or when you otherwise share your information with us. Our collection may require your input or can be automatically collected while you engage with us. When you visit our Websites, we may collect certain information from you automatically through cookies and other tracking technologies. You can decide what cookies are deployed using the cookies settings on our Websites.How We Use Your Information
We primarily use your personal information for our Products and Websites to function and to deliver you the Platform. We also may use your personal information for other purposes like communicating to you about your interest in our Platform, complying with legal obligations, or to develop new features or improvements.Disclosure of Your Information
We may share your personal information with certain third-party service providers to help make our Platform function. We may also share personal information as directed by you, to provide you with opportunities we think may interest you, or as legally required, such as to comply with a court order.Choices About How We Use and Disclose Your Information
We want you to have choice in how your personal information is used. We provide you rights to request actions regarding your personal information.Data Security and Retention
The security of your personal information is of utmost importance to us. We retain your personal information for as long as necessary, and we maintain appropriate safeguards to protect it.Children’s Privacy
Our Platform is generally intended for adults, except in limited circumstances depending on your offering.Changes to Our Privacy Policy
We may change this Privacy Policy to reflect new services, changes in our data practices, or to comply with relevant laws.Contact Information
You may contact us for comments, questions, or to exercise your privacy rights in various ways including emailing Support@playbookperformance.co.
1.
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Platform, including information:
By which you may be personally identified (“personal information”);
That is about you but individually does not identify you; and
About your internet connection, the equipment you use to access our Platform, and usage details.
We collect this information:
Directly from you when you provide it to us.
Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies.
From third parties, for example, our business partners.
Information You Provide to Us
Contact information and identifiers.
When you use our Platform, we may ask you to provide certain contact information, including your first and last name and email address. We may also collect your social media identification number if you choose to access the Products via a social media account.Account Information.
If you decide to set up an account with us, we may ask you to provide certain additional contact information including, for example, your first and last name, e-mail address (personal and/or work), telephone number, mailing address, employer or company name, job title, student identification number, emergency contact information, as well as password and other authentication-related information. For individuals who participate in special subscriptions and features, including group plans, we may collect additional personal information, for example, home address and names and emails of household members for example, the names and emails of household members.Health information.
We will collect the information you provide about your health and wellness as you use our Products or engage with the Services. You may provide this information through the Products, such as through survey responses about your current mental or physical health status, setting your health or wellness goals, or in other inputs that relate to your health or wellbeing. You may also provide this type of information through the Services, such as talking with your coach about your current health needs. We understand that this information is very sensitive, so we handle it with care, including treating this health information as protected health information where required by applicable law.Profile and demographic information.
Through your account in our Product, you may have the opportunity to provide additional information about yourself, such as your age, race and ethnicity, sexual orientation, preferred pronouns, gender or gender identity, sex at birth, marital status, and details about your health and medical history.Survey information.
We may present you with surveys for Product functionality, to provide you the Services, to provide you with information about our Products and Services that we think may be of interest to you, or for research purposes. These surveys may give you the opportunity to describe certain things about you, your use of the Platform, or feedback on future improvements.Communication information.
When you send or respond to emails, messages, chats, or other communications from The Playbook, we may collect your email address, name, and any other personal information you choose to include in the body content of your communications. In addition, when you interact with certain features of our Products, we may collect the content of those communications.Support information.
When you submit a support request or otherwise engage with our support team, we collect the information you provide as part of that interaction. Text entered into this form prior to submission may be collected, retained, and used by The Playbook for our business purposes, including by our customer service and other personnel and service providers.
Information We Collect from Third Parties
In certain circumstances, we may collect personal information about you from others. This may include the following:
If you receive access to The Playbook through your employer, health plan, or another party that sponsors your access (your “Benefit Sponsor”), we collect your name and email address and other information that your Benefit Sponsor submits to us to facilitate your enrollment in our Products and Services.
We may collect the name, email address, content engagement, and preferences of individuals that our users identify through our sharing and referral features. We use this data for the sole purpose of sharing content and referring individuals to join the Products.
We may collect personal information from parents or guardians for operating accounts for their dependents aged 13-17 where supported.
If you choose to have your account verified to confirm your eligibility for a select subscription offering, we may allow a third-party platform to access the specific personal information you provide in order to perform the verification. Any failure to provide sufficient information or any response The Playbook considers abnormal may result in The Playbook refusing (or being unable) to verify your eligibility.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Platform, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
Details of your visits to our Platform, including traffic data, location data, language preferences, performance of features, patterns of use, the pages that led or referred you to our Products and Websites logs, and other communication data and the resources that you access and use on the Platform.
Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Platform and to deliver a better and more personalized service, including by enabling us to:
Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Platform according to your individual interests.
Speed up your searches.
Recognize you when you return to our Platform.
We may create or collect aggregated, anonymous, or de-identified data from personal information by removing, masking, or otherwise altering data components that make the data personally identifiable, or potentially personally identifiable to you (“De-Identified Data”). De-Identified Data is not personal information and not subject to this Privacy Policy.
The technologies we use for this automatic data collection may include:
Cookies (or browser cookies).
A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Platform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Platform.
Web Beacons.
Pages of our Platform may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies
Some content or applications, including advertisements, on the Platform are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Platform. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
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How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:
To provide our Platform, including the delivery of content and interactive features;
To communicate with you regarding our Platform including updates or changes;
To provide you support, answer your questions or requests for information, or handle your complaints;
To inform your Benefit Sponsor, if you have one, about your registration and other information;
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
To maintain and improve the quality of our Platform, including to perform research and development, understand user trends, and, in a limited way, understand the effectiveness of our marketing and advertising such as recording a sales conversion;
To provide you with information about new Products and Services, promotions, and other opportunities that we believe may be of interest to you, and to personalize, measure, and improve such offers;
To protect ourselves, you and others such as by taking actions to prevent fraud and other unlawful or unauthorized activity, and creating and maintaining a trusted, secure, and reliable online environment;
To comply with our legal obligations including meeting regulatory compliance obligations, responding to subpoenas, court orders or other legal processes;
To establish or exercise our legal rights or defense against legal claims;
To fulfill any other purpose for which you provide it;
To allow you to participate in interactive features on our Platform;
In any other way we may describe when you provide the information; and
For any other purpose with your consent.
3
Disclosure of Your Information
We may disclose personal information that we collect or you provide as described in this privacy policy:
To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of The Playbook’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Playbook about our Platform users is among the assets transferred.
For compliance and harm prevention. If we are under a duty to disclose or share your personal information in order to comply with any legal obligation, such as to comply with a subpoena, bankruptcy proceeding, similar legal process, or in order to enforce our agreements with you; or to protect the rights, property, or safety of The Playbook, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. We may also disclose personal information where we believe that doing so would be in accordance with or required by any applicable law, regulation or legal process.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
We may also disclose your personal information:
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of The Playbook our customers, or others.
You may connect your account through supported integrations with third parties and we will share your personal information with those third parties. If you do connect an integration, that third party’s terms and privacy policy may apply to the personal information shared as a result and we encourage you to review those before setting up the integration.
If you engage with other Platform users using our community features, we will share some information about you such as your name associated with your comment on a forum or other information you choose to share with other users.
In limited cases, we may provide certain personal information to your Benefit Sponsor, including your name, email address, your registration date, and the date on which you last used our Platform. Generally, we restrict this sharing to not include specific details of your in-app activity or any details about your use of Services, like coaching. This restriction may not apply where sharing some of your activity is necessary for your care or healthcare operations such as if your Benefit Sponsor is your other healthcare provider, health insurance provider, or health plan.
4
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
Tracking Technologies and Advertising.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. You can also modify your cookie settings using the cookie banner on the Platform. Select “Accept all” to agree to our use of cookies and similar technologies to enhance your browsing experience, security, analytics and customization. Select “Manage cookies” to make more choices or opt out. Select “Decline all” to decline all cookies and similar technologies.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI's website.
Accessing and Correcting Your Information
You can review and change your personal information by sending us an email at thebench@playbookperformance.co to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
State Privacy Laws
We do not meet the conditions as outlined in Section 1798.140 of the California Consumer Privacy Act of 2018 (the “CCPA”) and therefore are not subject to CCPA requirements. We also do not meet the eligibility conditions outlined in the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, and the Montana Consumer Data Privacy Act, or the Florida Digital Bill of Rights and are therefore are not subject to the requirements of these laws. For specific information related to your ability to access and correct your personal information, see Accessing and Correcting Your Information above.
5
Data Security and Retention
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Platform. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Platform.
We will keep your personal information for as long as needed to perform our obligations to you, or for as long as legally permitted. The criteria used to determine our retention periods include: (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations). For example, we keep your account information, like your name, email address, and password, for as long as your account exists so that you may access it.
6
Children’s Privacy
At The Playbook, we are committed to protecting and respecting children’s privacy. Our Platform is generally intended for individuals at least 18 years old and we do not intentionally collect personal information from individuals under 18 years old. There are limited exceptions:
If you are in the U.S. and participate in our youth sports offering or through certain Benefit Sponsors’ offerings, you may register an account as long as you are at least 13 years old.
If you are a U.S. user 13 to 17 years old who may have joined as noted above, you may enroll in the Services with verifiable parent or guardian consent.
You also may notice some content in our Products that appears geared towards children. This content is only meant for you to share with your child under your supervision and does not require or allow your child to create an account.
Our Platform is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Platform. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Platform, register on the Platform, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@playbookperformance.co.
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Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email or through a notice on the Platform home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Platform and this privacy policy to check for any changes.
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Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
420 N 5th Street, Suite 150, Minneapolis, MN 55401